The field of business marketing is a diverse practice and can be considered something of a large tent. From sales specialists that see professionals networking across the globe to designers and campaigners that operate as the behind-the-scenes architects, there are shades of grey to this career.
Yet whatever the manner of the role you are looking into, there will be constants that must underpin your own personal assets to the company.
We will run over some of the essential questions you should be asking yourself before embarking on a career in business marketing.
Are You Interested In Buyer Personas?
What makes an average consumer? What is the target market in which you are trying to promote a product or service to? This is where the concept of the buyer persona emerges as a marketer needs to understand the habits and profile of the communities in which they are broadcasting. There should be a strong degree of knowledge, interest and insight for the buyer persona from a professional who is driving at a set of goals and objectives for the brand.
Do You Know The Competition?
Should you showcase knowledge of the company in which you are pitching for, as a business marketer you will also have to understand the intricacies of the niche at large. From domestic rivals to interstate and global competitors, the best operators have their finger on the pulse in relation to new trends and emerging opportunities that others have overlooked and failed to exploit.
Are You a Goal Setter?
If you are the type of personality who keeps a comprehensive list of daily, weekly and monthly reminders and a set schedule on hand, then perhaps business marketing is for you. Depending on the size of the organisation, there will be projects run simultaneously as the currency of time becomes more finite. Should you enjoy the challenge of setting ambitious targets and meeting them consistently, then that killer attitude will surely be an asset to any enterprise in the marketing field.
Do You Market Yourself?
One of the most important accepted norms in the practice is this: if you cannot market yourself, how are you expected to market something you know even less about? From working a room of executives to showcasing your talents and illustrating expertise through a calm and confident exterior, there is no escaping the fact that brash and ambitious professionals get a leg up on the competition.